Google Encrypts User Keywords
In today’s Internet marketing world, companies must implement a broad portfolio of strategies to succeed online. Social media is rapidly accelerating in importance, while email marketing is still a reliable strategy. The huge industry that has developed around the online coupon craze –contenders like Groupon, Facebook Deals, and Google Offers–represents an increasingly effective way for...
Is the Ignore Option on Google+ an Obstacle for Marketers?
Although Google+ was rolled out with an impressive slate of features, the search company has slowly been adding additional functionality to its new social media platform. One of the latest features to be introduced is the Ignore Option, a function which hence the name, allows users to ignore others by limiting what they see in...
Why Is It Increasingly Important That Your Email Marketing Services Have a Mobile focus?
We have had a plethora of marketing tools and technology come our way over the last five years or so. Some of have stuck, some have fizzled, but none have been surrounded by more hype than mobile. The continued proliferation of smartphones has made what once seemed like a legend a reality. Savvy marketers have...
What Have Marketers Been Able to Accomplish So Far With the iCloud?
Marketing in the Apple icloudAfter months of speculation, Apple finally unleashed its long rumored iCloud at this year’s World Wide Developer’s Conference in June. The much anticipated cloud-based service is now live and early reviews indicate that it was worth the wait. Boasting everything from free email to a bigger and better version of MobileMe,...
Five Helpful Keyword Research Tools
With the recent changes served up by Googles’ new algorithm Panda, the playing field has become leveled in many ways. Gone are the days of the foreign content farms that churn out material for rock bottom rates and clutter up search engines. Some fair market supporters cry foul, but a majority of the content that...
Need More Web Traffic? Why Just Focusing on SEO Isn’t Good Enough
need more web trafficIf you want to make the most out of your website, you need a solid SEO strategy. However, relying on the search engines for all of your traffic is the web equivalent of putting all of your eggs in one basket. The search engines change their algorithms all the time....
How Much Does Advertising on Facebook Cost?
Actually, you have to bid for each click/CPC or thousand impressions/CPM. After doing that, the bid estimator will show you the scope or range of bids that are following through with auctions that are the same with yours. Then, when you already run your advertisement, the number of clicks you get (CPC) or the number...
The Psychology behind Internet Marketing
All of the top internet marketers, bloggers, and even copy writers use psychology in some way to get across their ideas and sell their products. Whether that product is the service you provide, you as a person, or an actual product, psychology can help you to market it. The Caveman Online Shopper The beautiful thing...
Looking at 3 Measures and Metrics for Website Quality
measures and metrics for website qualityQuantifying how good a website is very difficult. What are the signs of a great website? Plenty of visitors, lots of links from other large and excellent websites, Facebook fans, mentions on Twitter, good clean HTML and attractive design. Rolling all that information up into a single, easy to understand...
9 Steps to Successful SEO Copy
9 steps to successful SEO copyWebsite promoters know that most traffic comes from the search engines. They also know that two of the major factors that affect ranking in the engines are inbound links to one's site and keywords. Significantly, these two factors work together: the keywords on your site tell search engines what...
Ezine’s Tough Article Policies (Some call it censorship?)
Last week I wrote about Ezine's policy changes in response to Google's Panda Update. Ezine made some strict changes regarding the submission of articles to their directory, and these changes are specifically to combat the poor and duplicate content issues that have caused Ezine to drop in the SERPs. You can read the...
Ezine Articles Strikes Back at Google’s Panda
Ezine articles has been my favorite article directory on the web. Of course many have read about Google's panda update and how that has affected rankings for sites such as Ezine. Ezine however is striking back in an effort to increase the quality of the content on their site. Ezine's popularity as...