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social media
Social Media Engagement Strategy

Social Media Engagement Strategy

There’s no question that social media has transformed how businesses try to engage and connect with consumers. While this presents numerous advantages, such as the ability to directly advertise products or services on the cheap, perhaps no benefit is as unique as the trove of consumer data that can be harvested from social networking platforms....
How LinkedIn Can Aid in Your Job Search

How LinkedIn Can Aid in Your Job Search

When you finish your education and begin searching for a job, an important tool you have at your disposal is professional networking. Making connections with other professionals in your field can generate job leads and help you impress potential employers. The more professional connections you forge, the easier it will be for you to land...
6 Reasons Why Facebook Is Better Than Google Plus

6 Reasons Why Facebook Is Better Than Google Plus

Facebook vs. Google plus is a battle that’s sure to start and go a long way. Facebook being a leading social networking site and Plus being one that aspires to be a leader. With Google’s unending support, this nevertheless, looks quite possible. Meanwhile, let’s look at why the original social network — facebook beats Google...
4 Ways to Build Your Brand on Pinterest

4 Ways to Build Your Brand on Pinterest

It seems like everywhere I go these days, people are talking about the inspiration-craze that is Pinterest. Recently, the virtual pinboard site reached the 10 million U.S. monthly visitors milestone, a social landmark achieved faster than any independent site in internet history. A majority of Pinterest’s 10 million registered users are female, and over 100...
7 Unique Ways to Earn Money on Twitter

7 Unique Ways to Earn Money on Twitter

Twitter, the immensely popular social networking site which utilizes the SMS style of messaging, has become an important communication tool in modern society since it can relay information in real time.
Ways to make sure Facebook works for your Restaurant

Ways to make sure Facebook works for your Restaurant

800 million people are active users of Facebook, all of them eat and you can be certain that most of you target market are using Facebook to stay in touch with friends and family in your area. The power of Facebook is not just that you can interact with new potential customers directly but that they...
Tips for Entrepreneurs Entering Social Media

Tips for Entrepreneurs Entering Social Media

Social Media is a powerful tool that is revolutionizing the way people communicate. In recent years, social media has aided in the overthrow of some of the world’s most oppressive regimes and reconnected thousands of people. However, it can also be used for entrepreneurs to launch their business ideas to a global market. Here are...

Google True View and Its Affect on Marketers

TrueView Ads is an ad format available to marketers in Google’s video publishing network. While they aim to meet the same goals of engaging, driving traffic, and generating conversions, these ads differ greatly...
Beginner Tips for New Google Plus Users

Beginner Tips for New Google Plus Users

Google Plus has made quite a splash ever since it made its debut last year, however it was mostly and still is mostly adopted by the tech savvy crowd among us. Here’s one thing to keep in mind though about Google Plus, when Facebook first came out it was only available to college students and...
How to Manage Your Business Social Media Account on a Tight Schedule

How to Manage Your Business Social Media Account on a Tight Schedule

Social Media is a must use for anyone on the internet. Twitter by itself now has in excess of 100 million people accessing its platform and Facebook has over 750 million active members. YouTube is way ahead of the rest with website hits of up to 1.5 million per day, 100 million video streams...
How to Drive Traffic to Your Site Using Twitter

How to Drive Traffic to Your Site Using Twitter

Social media marketing is a fairly new concept, but one that any business can benefit from. More and more, people are turning toward social media sites like Facebook and Twitter as a way to connect with family and friends, but also to keep updated on their favorite brands and businesses. While Facebook is in many...
Understanding Google+ For Connecting with a Wider Target Audience

Understanding Google+ For Connecting with a Wider Target Audience

Today, every website is integrated with Facebook, Twitter and the +1 button. The idea behind such buttons is simple. It helps visitors share you content easily on the social media sties like Facebook, Twitter and Google +. With search engines giving more importance to content popularity, it makes perfect sense to create relevant, fresh and...