Ever wondered which SEO services are right for your business? Optimized Landing pages, creating an Authority site? Pay-Per -Click Advertising or Organic Search Engine Optimization? With so many options available, the one-size-fits-all mentality is not applicable for developing a holistic (all encompassing) search engine optimization campaign.
One must be aware that:
- SEO Services for a New Website
- SEO Services for an Established Off-Line Brand
- SEO Services for a Local / National Small Business
- and SEO Services for Enterprise Clients
all have their own unique challenges, advantages and disadvantages. The following outline depicts the basic components that ensure that each type of client is provided with a clear competitive advantage when it comes to online marketing services and execution tactics based on their needs.
Businesses that deliver anywhere in the country benefit the most from national marketing. If your product or service could be delivered anywhere, then national marketing would help you the most. A great example is software companies, or retail consumer products.
Keyword Strategy for National Marketing
Believe it or not, on a national scale, geo-targeting your keywords will increase your search traffic. People search local. If you sell to consumers in Nashville, even though you are located in Wyoming, targeting your site’s keywords to include Nashville will get better results than leaving the local out of your keywords.
Try searching for your product without a locator in your keywords. Look at the number of website results. Now try the same search with a locator in the keywords. The number of website results will be significantly smaller. It is easier to compete with a few hundred thousand other sites than tens of millions. You can target multiple states and multiple cities. If your website is correctly optimized, you can even change regions at will.
Pay-per-click campaigns are especially important to geo-target. You’ll pay less per click for a targeted keyword than for a general keyword. The general keywords have more people playing, so you have to bid more per click just to get placed in a decent spot.
Besides, there is so much click fraud out there that it would be a shame to pay $10 for a fraudulent click on a national scale than $.50 for a localized click. You reduce budget waste by purchasing less expensive clicks.
11 comments
Gabriele Maidecchi says:
Dec 30, 2010
Totally agree with this Eugene, something I noticed years back when I was working in my previous company, a web agency which was initially focused more in the local market, with a website optimized for this. The whole system was so successful we quickly became the most known agency of the whole province, and the outcomes of this are useful today as well in my current company.
SERPD says:
Dec 30, 2010
SEO For National Business | Info Carnviore…
Ever wondered which SEO services are right for your business? Optimized Landing pages , creating an Authority site? Pay-Per -Click Advertising or Organic Search Engine Optimization? With so many opti……
Lisa says:
Dec 30, 2010
Eugene:
I like the idea you mentioned about searching locally vs nationally and comparing results. I am definitely going to do that from now on!
Lisa
Daniel Snyder says:
Jan 3, 2011
Hey Lisa – thanks for your comments here, I haven’t been able to get Eugene to come reply. 🙁
Tweets that mention SEO For National Business, new at info carnivore. -- Topsy.com says:
Dec 30, 2010
[…] This post was mentioned on Twitter by Gabriele Maidecchi and Daniel Snyder. Daniel Snyder said: SEO For National Business, new at info carnivore. http://bit.ly/ezrwdM […]
Thiru@webappdirectory says:
Dec 30, 2010
wonderful blog and finally i found the difference between local and national business seo here and of course tweeted to my followers as usual.
Happy new year 2011 to all readers and owner of infocarnivore..
Tristan says:
Jan 3, 2011
Great post, Daniel. To change directions slightly…
While we’re on the subject of PPC ads, might I request a post about Facebook ads? And anything you’ve got to say about Facebook fan pages (I’m about to launch mine) would be appreciated, too.
TJ McDowell says:
Jan 4, 2011
That’s a good point on Pay Per Click. As far as organic ranking in local search, I’ve found that ranking for more than one locale is actually one of the harder tasks in SEO that I’ve come across.
For example, our website needs to show up for our small city, but I also want the website to show up for the metro area searches as well. I know I could create pages for each locale that I service, but it’s tough to have content that makes sense only for one location.
Have you handled the scenario where you need to rank organically for more than one location?
Daniel Snyder says:
Jan 5, 2011
Hey TJ! Thanks for your comment here. I’ve been trying to get Eugene to reply to these comments, but he’s dropped off the map. 🙁
Richard, Leeds says:
Jan 22, 2011
Agree with you about the importance of localisation. I’m always surprised by how many supposedly SEOd websites come away without a mention of the location on the site.
BTW You mention “SEO Services for a New Website”. Do you have any tips on doing this and avoiding the sandbox?
Mobile Marketing Virginia says:
Aug 19, 2011
Prefer local search first, if your website is new and is not aged. After getting enough traffic and ranking you may go Global. It will help you a lot in obtaining Global position.