Even in the new world of web-driven sales and marketing, many businesses still believe that trade shows can be effective in promoting new products, maintaining business relationships, and converting potential buyers. According to Exhibit Edge, however, success at trade shows is still totally dependent on how well they are executed. According to their new infographic, success can be achieved through comprehensive planning and execution. They emphasize that planning, execution, and followup must all work together to make a trade show appearance worth the cost.
Do you agree that trade shows can still be a major source of revenue and exposure for your business?