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Posts tagged "problem"

Kraft Cheese’s “Ready to Roll” Sweepstakes Problem (1989)

This contest involved matching game cards that were obtained in packages of cheese. There was one grand prize, a minivan, which was to be awarded, however a printing error (of course!) resulted in about 2 million packages of cheese with winning game cards. Kraft responded by canceling the contest, they were of course sued and...

Pepsi Contest Problems

Pepsi Bottle Cap Sweepstakes (1992) In the early ’90’s Pepsi was seeking opportunities to increase sales in the Phillipines. Part of their marketing strategies included a bottle cap sweepstakes which would award 18 prizes of $32,000 to customers with winning bottle caps. Of course a computer error resulted in aprox 750,000 winning bottle caps being...