Is Google ditching PageRank? Is it possible that the number one thing that website owners chase could soon be history? Google hasn’t updated PageRank since early April 2010. That is odd. In fact being December now, that is the longest length of time that Google has gone EVER without a PageRank update.
Many people have been asking (including myself) when is the next Google PageRank update? But a better question might be is there going to be a next PageRank update? Why would I say that? Because for some SEO experts the question now is “Google ditching PageRank?”
Though opinions vary greatly in the realm of SEO one thing that is generally agreed upon is that PageRank is used to determine how powerful a site is based primarily on backlinks. PageRank essentially encourages SEO, which is really not what google wants at all. Consider this official excerpt from google.com in their technology overview section: “As Larry [Page] said long ago, we want to give you back “exactly what you want.” When Google was founded, one key innovation was PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.“
So, is Google Ditching PageRank or what?
The long delay since the last update, and the skipped June – July update which had taken place in every previous year, begs the question… could google be on the verge of ditching PageRank? No one really knows but people have their suspicions for certain. Almost four years ago rumors began to surface about google ditching pagerank around the same time they hired Australian student Ori Allon who developed the Orion Search algortihm, Ori’s engine has the ability to return results on pages not just for they keyword but also pages that were strongly related to the keyword. His engine was praised by Bill Gates, and obviously google took much interest to the point of hiring him and then in 2009 Google announcing that they had incorporated the Orion Search technology and algorithm into google search. Shortly after Dr. Allon left Google – he is now CEO of Julpan.
The Aftermath: If Google was really ditching PageRank.
If Google was really ditching PageRank the retaliation of the SEO community globally could be very interesting. Right now if you are searching to know about the next google PageRank update there are big ? Question Marks ? surrounding whether or not google will do a update at the end of December as they have done in the past. Google has yet to confirm when the next PageRank update will be, or if there will be one at all.
Bloggers and other web site owners put a lot of work into making their sites search engine friendly and building backlinks in the hopes of increasing their PageRank. Many other web applications rely on PageRank to determine the value of a website, for instance PayPerPost a popular Izea product offers sponsored posts to bloggers from advertisers willing to pay. A blogger is likely to get more offers with a higher PageRank. So if PageRank is no more, services like PayPerPost (and many others, such as rank builder SEO & traffic generation software) would have to begin looking at alternative options for measuring the power of a blog or serving their purpose.
It’s unlikely that Google is going to tell us anything before the end of this year. The vast majority of website owners are probably sitting around anticipating a PageRank update come this New Year’s eve. From my perspective the removal of PageRank would have to be accompanied by another replacement measuring stick. PageRank is currently the only publicly supplied measuring stick that google offers, getting rid of it would give competitors such as Alexa and their popular Alexa Rank too much room to move.
How do you think the SEO industry would handle news like this? What do you think? Could Google really be ditching PageRank?
75 comments
SERPD says:
Dec 5, 2010
Is Google Ditching PageRank?…
Is it possible that the number one thing that website owners chase could soon be history? Google hasn’t updated PageRank since early April 2010. That is odd. In fact being December now, that is th……
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chris Burns says:
Dec 5, 2010
They have certainly been downplaying it for some time. There is no real information to base an assumption like they are getting rid of it.
I seem to remember Matt Cutts saying that the quarterly updates were automated, so it is odd that they missed one.
I guess we’ll see in a few weeks if they miss another!
Personally I could care less about page rank. It seems like a silly measurement these days to use for any type of value on a site.
Daniel Snyder says:
Dec 6, 2010
It is assumed that Google is still internally updating PageRank, it is part of their search algorithm. I think PageRank is an important metric for a lot of website owners, it gives them goals and a measurement of success to some degree.
Brian Gill, AKA Aluwir, AKA Norski says:
Dec 5, 2010
I’m interested in – but not particularly concerned about – about Google and page rank.
That’s not the same as thinking that it’s not important.
Particularly for folks who have concentrated on Google and page rank.
I ‘write for SEO’ – but that’s because I’ve decided that smart SEO is pretty much the same as smart writing. I try to keep my fluff/content ratio on the lean side, use words that my readers are likely to understand, and – this is a challenge – stick to the point.
If Google changes or abandons page rank: that will probably affect how many hits my blogs and websites get. And, if I had a large enough staff to do intensive statistical analysis: It’d be interesting to study.
As it is, well: I have to concentrate on producing content that folks might be interested in. ‘It’s a tough job, but somebody’s gotta do it.’ 😉
Daniel Snyder says:
Dec 6, 2010
Brian! Thanks for your candid feedback as always. 🙂 I agree with your thoughts on writing for SEO, I do the same. It is important to not sacrifice article quality for SEO however, and that is a fine line one must fiddle with.
John says:
Dec 5, 2010
I’ve been wondering this very same thing. As my site was launched in June of this year I’ve yet to really see a page rank update and was curious if I’d rank at all in the next update.
It would be interesting if this went away so many webmasters would have to go back to the drawing bored as far as how we get our way to that coveted page 1 ranking for keyword searches.
Daniel Snyder says:
Dec 6, 2010
I really would be surprised if it went away. Currently, I don’t see how it is possible – but it does make for an interesting story! 🙂
Lisa says:
Dec 5, 2010
Very interesting Daniel. I have to say I am a bit confused with the PR update. Being relatively new, my site was “unranked” until last week. When I logged in last week, I had a “0” PR instead of unranked. I don;t know if “0” means I suck or what!!!
Daniel Snyder says:
Dec 5, 2010
Lisa, I believe a 0 and an unranked are the same thing, it really just depends where you are checking your pagerank. Google hasn’t done an update since April, and no new changes were made last week so nothing is new at this point.
Justin Germino says:
Dec 5, 2010
I do not think PageRank is being discarded but rather Google needs to adjust it to take into account Google Caffeine and other SEO changes they made over the recent months.
@Lisa – PR0 is better than a PR of N/A which means your site isn’t ranked at all, but PR0 is the worst PageRank. PR10 is the highest, and it only goes from 0 – 10 in ranking.
I have had a PR2 on DragonBlogger for 21 months now and was a PR0 before that, my Poetry blog has been PR3 for about 1.5 years as well.
The only real true way to increase pagerank is to increase # of backlinks to your site from other pages with high pagerank. PR2 – PR0 links barely provide any pagerank boost, but you get lots of boost from a PR5 or higher site linking back to yours.
Remember, each page has a PageRank, and a sub page that is a PR0 does not pass the homepages PR4 (example) to your site, only the PR from the actual page of the link. This is why homepage links are highly desired by advertisers on sites with high PR and if you have a high PR you can command 50 – 100+ per month easy for a single link on your homepage.
As a PR2 I charge around $10-$15 per month for a homepage link and I get about 1-2 advertisers per month requesting them.
Daniel Snyder says:
Dec 6, 2010
I would suspect that though backlinks are one thing we can control, it is not the only thing that goes into PR. Still, backlinks are what a website owner must focus on if they are to increase their PR. I’m not sitting around expecting it to go away, so I’m always working at increasing my PR. I just wrote a guest post for Inspired Mag (PR5) so I know that the two or three links there are very valuable.
Thiru says:
Dec 5, 2010
you are right dani, I jus curiously waiting for my site pagerank for the last 6 months, but still there is no updates from google, Why dont they tell about this frankly? Clients are asking seo companies about PR. Its really tough situation for the people who handling client seo project.
Daniel Snyder says:
Dec 6, 2010
I think we’ll all be sitting around checking our new updated PageRank this New Year’s… 🙂 we will see!
Daniel Sharkov says:
Dec 6, 2010
Hey Dan,
You may have a point there. Some time ago Google was updating their PageRank service on pretty regular basis. Things started to slowly change in the last two years though. There will definitely be a lot of headaches in the internet world if Google really decides to take off PageRank as a decisive factor for ranking in the SERPs. On the other hand that Orion Search technology seems like an interesting approach to me and who knows – it might turn out the a better solution!
Daniel Snyder says:
Dec 6, 2010
I replied to @ChrisBurns saying that Google is likely still updating PageRank internally – they have to… It would just be nice if they told us! hahaha… I think Google loves the power.
Dana says:
Dec 6, 2010
I think Google still use Page Rank which means Google still update the Page Rank. However, it seems Google only stop to reveals the Page Rank updating to users.
Daniel Snyder says:
Dec 6, 2010
I think you nailed it Dana. Clearly Google must be updating PageRank internally – it’s their backbone! Keeping it from us could be part of a bigger strategy…
Monday Morning Predictions for Dec 6th | Blog Engage says:
Dec 6, 2010
[…] Is Google Ditching PageRank? […]
ryanogs says:
Dec 6, 2010
Hey Dan,
Interesting post, I see our tweets last week had an influence on you writing this!
My thoughts are that Google will eventually scrap Pagerank from the public eye and keep it going internally. The onyl thing Pagerank really does is encourage SEO’s to only use the high page ranking sites as part of their link building techniques.
It will go in the not too distant future!
Daniel Snyder says:
Dec 7, 2010
I think you’re right. After paying attention to the comment thread here, it seems that more than a few people are of that opinion – it also makes sense and would explain what’s going on right now. Interesting! And yes, our conversation on twitter is what inspired this post. Thanks! 🙂
Patricia@lavenderuses says:
Dec 6, 2010
Hi Daniel
Looks like we will all have to wait….til Google are ready 🙂 My blog is fairly new so of course no PR yet. Will be interesting to see if it has moved at all when they do release the new data. Keeping everyone guessing eh?!
Patricia Perth Australia
Daniel Snyder says:
Dec 7, 2010
Patricia… your blog may be new, but that just means your PR is not public… Google knows about you! 🙂
bbrian017 says:
Dec 6, 2010
Hi there Dan,
I’m not even sure if this would affect me in anyway. I use to sell links on digital point but those days are behind me. I guess in the long run it might affect blogengage I’m assuming many people use our community because ti’s a pr5 do follow but again time will only tell if we get affected.
Not the less interesting top and that’s why I added you to the Monday morning predictions this week.
Daniel Snyder says:
Dec 7, 2010
I think a network like Blog Engage would not really be impacted. It seems the overall impression (opinion) is that Google may keep PageRank internal, and we will all be left in the dark!
Chris Edwards says:
Dec 6, 2010
This would explain why my PageRank has not changed since I relaunched my site about 4 months ago.I have built MANY back-links and yet still have no PR.
The big thing I wonder is how this will change how we optimize websites. As a SEO, I work with my clients on the hardest task, building quality back-links. If this practice goes away, will it only be in-page SEO?
So many questions.
Daniel Snyder says:
Dec 7, 2010
Backlinks will always have value, we just may not know how much. PageRank seems to give us a measuring stick by which we gauge whether our SEO work is paying off or not. Google may want to keep that more under wraps to generate accurate SERPs that are not influenced by SEO as much. But your question is mine also… how will this change how we optimize our sites?
channel5 says:
Dec 6, 2010
We monitor the toolbar pagerank of a network of hundreds of sites we own.
Google is making toolbar updates on indivual sites all the time.. we had over 30 sites change toolbar PR on December 1st 2010 (some up, some down).
They just don’t appear to be doing global updates all at the same time since April.
Daniel Snyder says:
Dec 7, 2010
Interesting… Good information to have. Thanks! You are not the first to mention this, so something is going on…
Raj - SEO Australia says:
Dec 6, 2010
Though we don’t promise PR improvements, we have had some clients who believe in improvement of their website’s PageRank with our SEO efforts! The confusion actually starts with their mere knowledge on PR. So now it has become one of our priorities to clear about PageRank activity. 🙂
David Leonhardt says:
Dec 6, 2010
I have been thinking the same thing for sometime, that the ToolBar PageRank might be on its way out (not the real PageRank, just what Google shows us). On the plus side, we’ll see less of an obsession with PageRank. On the downside, we’ll lose a quick-and-dirty metric to decide whether to invest time analyzing a page. Will we all go back to Alexa? It was even more inaccurate (skewed heavily toward the preferences of webmasters) and measures only the domain, not the page.
Daniel Snyder says:
Dec 7, 2010
I agree David, I think Google is seeking to diminish the obsession with PageRank. When they do talk about it publicly they downplay it as much as possible. I don’t think we can go back to Alexa, that’s not reasonable.
Doc Sheldon says:
Dec 6, 2010
Interesting post, Daniel. I have tossed this question out a few times myself in the last several months (http:// docsheldon. com/who-moved-the-goalpost-and-to-where). (inserted a couple of spaces so nobody will think I just stopped in to drop a link 😉 )
Interestingly, I started my most recent blog in late August, and in early Sept., noticed that it had jumped to PR0. That means nothing, of course, but at almost the same time (+/- 2 days), my other blog jumped from PR0 to PR1. I found that more significant, since no updates had supposedly been issued. Perhaps they’re still doing them, but just dribbling them out unannounced in small bundles, rather than an announced roll-out.
Unlike you, I don’t see it as that difficult for Google to abandon PR in favor of a new metric. In fact, what I expect to see is a “PR on the fly”, let’s call it RR (relevancy rank) which will be computed in response to each search query.
Not at all impossible for Google, but then, not a simple transition for us on the SEO side of things. When you think about it, getting away from PR, and greatly diminishing the value of links could resolve a lot of problems for both the SEs and the users.
Daniel Snyder says:
Dec 7, 2010
Doc, it seems you are not the first who has enjoyed a periodic PageRank update from google. Sounds like they are updating in pockets and not across the board… Relevancy Rank… I like the sound of that. Can’t wait to find out what the future holds for SEO and ranking.
Irina Netchaev says:
Dec 6, 2010
I’ve noticed some PR updates, but not on across the board, globally.
It’s always been very interesting to observe PR in relationship with traffic of a site. The higher the PR, the stronger the site is. But, some of my sites, have lower PR and more traffic. Go figure! 🙂
Daniel Snyder says:
Dec 7, 2010
Thanks for the tip off Irina… others have said the same thing, good to get a feel for what is going when there is agreement. And as Google always says PR isn’t everything.
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DiTesco says:
Dec 7, 2010
Contrary to many, I have always said that PR is an important metrics, although one does not have to “commit” murder to achieve high rankings 🙂 Unfortunately and you said, many services out there will be rendered useless if Google were to ditch PR in its entirety. May I remind you that such PR is only the “toolbar” as we all know and the as I have seen in several occasions, Google says that they calculate PR on regular and ongoing basis. Problem is that they just don’t divulge it. If I think its going away, maybe, the signs are there (look webmaster tools, gone a long time), but I tend to concur with you that if it does go, it will most likely be replaced with some other measuring “stick” to determine the power of websites. Alexa and mozRank will have a ball if they it completely. We’ll see.
Daniel Snyder says:
Dec 7, 2010
Thanks for your comments, I think you summed up nicely. Yes, Google must definitely be updating PR internally, and sounds like they’ve rolled out some public PR updates intermittently this past year and early December (read the rest of the comments), so it is strange… but clearly downlplaying PR and getting website owners to focus on quality content versus manipulating the SERPs is one of their goals.
Mitch says:
Dec 7, 2010
I’m the guy who says that PR is a false metric, and here’s my reasoning. I did a minor project for a company that has a specialized business. Their website was a PR 5, yet they had no Alexa rank whatsoever. And all of their links were internal. They had nearly 500 pages of content, and they linked pretty well internally, and that told me that even internal links, if done well, could drive PR.
Many people want to discount Alexa as a metric but the truth is that if you have no rank there it means you’ve virtually nonexistent, PR or not. Sure, certain search terms for this company placed them most of the time in the top 5, but it’s such a finite niche for the company that they couldn’t help but rank high for their terms, especially when there was literally no competition for what they did. They should have been #1 for every term and they weren’t; that’s what was strange.
Daniel Snyder says:
Dec 7, 2010
Wow, what you’re sharing is very interesting Mitch. I’m stunned that a site could gain PR from linking within itself. So why so much emphasis on gaining backlinks from already established sites with high PR? Also Google is pretty clear that they want to represent a sites true authority – you can’t give yourself authority – so it is only logical that authority is gained by having reputable established sites linking in. I’m very confused that internal links can affect PR to that extent. Also Alexa is very skewed, especially with the continuing declining use of the Alexa Toolbar (where they gather their data), so it doesn’t surprise me that someone can have a very POOR Alexa Rank and yet still have a high PR or vice versa. I’ve seen both. For instance my Alexa Rank is very good right now (under 150,000) but I still don’t have a PR since my blog here is only 7 months old… Thanks for your thoughts! Curious as to what you think of my response.
esoftload says:
Dec 7, 2010
There are minor PR updates after April 2010 and this time it’s likly to happen within 31 December.
Mitch says:
Dec 7, 2010
Actually Daniel, you may have said it yourself when you mentioned that Google hasn’t had any updates in awhile for PR. Cutts has really gone out of his way this year in telling people not to give PR too much credence, and then he went on a trip of some kind.
Google has always rewarded internal linking. You want some proof look at the W3C site, where they almost only link internally yet have a PR of either 9 or 10, depending on the date (today it’s 10). Some would say they have tons of one directional links, but they actually don’t if you check their metrics.
So, it seems that having lots of content as well as internally linking properly is as good for some sites as trying to find a lot of backlinks. At least that’s how I view it.
Daniel Snyder says:
Dec 8, 2010
I don’t know. I’m not convinced that google is basing this metric entirely upon backlinks anyway, particularly internal links. Though they’ve obviously got significant value, I still lean towards the fact that google is assertively seeking out the most authoritative site to include at the top of the SERPs. If I created a 100,000 page website that did a great job linking internally but was not offering anything original or quality I certainly would not imagine that site would automatically attain a high PR based solely on it’s linking tactics. But as you say in your last sentence “having lots of content” is good… well I agree content is critical in this case, you can’t have one without the other and expect high PR.
Shiva @ Blogging Ideas says:
Dec 7, 2010
Hi there Daniel,
I too have been thinking the same thing like you maybe Google ditched Pagerank. Really nobody can be sure, Google can do anything. Looking at the delay in the Pagerank update, I think this could also be possibel but who knows. I hope so they have not done anything like that since Pagerank still is quite an important metric for webmasters even if not for Google 😛
Daniel Snyder says:
Dec 8, 2010
Shiva, if you read the comments you can see that there are specific (special?) individuals that have received PR updates in the last month even. Seems google is being intermittent and random about the PR updates. Can’t wait to see what will happen at end of year / New year.
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Steve from ZolexPC says:
Dec 8, 2010
Does this mean if I put up a new website in the last few months or so, that Google won’t even pick it up or page rank it? By dumping PageRank, I would think there might some serious problems for SEO providers as well. Especially if they specialize in PageRank. I don’t see the benefit to Google by discontinuing the process either. Their lack of information only feeds the fear that PageRank could be dumped.
Daniel Snyder says:
Dec 8, 2010
Most likely if you’re site is new it’s certainly not going to have a PR for a while (regardless of updates), I know for fact that google bases PR to some extent on the age of a site, they are looking for established sites with authoritative content to rank high.
Alvin Lim Fong Yee says:
Dec 8, 2010
No wonder Google did not update my blog PageRank. It has been a long time since I see an update.
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[…] Is Google Ditching PageRank? By Fred Griffin Amplify’d from http://www.infocarnivore.com […]
Kimberly Castleberry says:
Dec 9, 2010
Daniel, I think this likelihood was foretold when they made the move to try to remove the PR score tool from their toolbar… and had to reply to a community up in arms that as far as they were concerned PR meant little now. They told us to ignore it but we adore numbers so we have been like moths to a light seeking to play the number. Its far more frustrating that Google has not told us yes/no on PRs future than that they are likely removing it.
Kimberly
PS: Great post, I found you through Brian’s blogengage recommendation and am glad I followed the link 🙂
Daniel Snyder says:
Dec 9, 2010
Kimberly, thanks for popping by. Isn’t Blog Engage great? I agree with you completely, with all the downplaying on PR that google has been doing they may be scratching their heads wondering why people still chase it so desperately. If they are still ranking internally (they must be), then we should continue our efforts – but the bottom line isn’t really an assigned rank from a search engine, it’s our own traffic. It’s black & white in front of us every day, is it going up or down? That’s truly the only metric we need.
Jeevanjacobjohn says:
Dec 9, 2010
I think Google is ! In fact, Google is going little bit lazy (I think). Recently I experienced a feedburner problem and it was only solved after 2-3 weeks (Usually Google fixes it in 1 day). I think there is something going on. (It might be due to the Google OS or Google might be preparing for another huge update – You might never know what Google is up to).
Thanks for the reminder, Daniel
Infact, I had almost forgotten about Page Rank. Hope Google will do something.
Jeevan
Article Spinner Man says:
Dec 10, 2010
I don’t think they will ditch pagerank as such, but other factors may become more important in providing a quality search experience.
The fact they haven’t updated the toolbar since April is irrelevant – they have an internal pagerank table that is updated continuously. This is why you will go up in the SERPs if you start getting backlinks even if the toolbar pagerank doesn’t change for a year or so.
Conversely don’t buy a used domain just because of it’s pagerank on the toolbar – the pagerank could be out of date and in reality it could have been lost since the last updating of the toolbar. Not to mention the toolbar PR can be faked too!
The pagerank toolbar is a nice “rough idea” of how important Google thinks your site is.
Andy Eaton says:
Dec 13, 2010
I really hope they dont get rid of page rank as it helps a few of my sites earn decent $$$ from selling links.
Daniel Snyder says:
Dec 13, 2010
Yeah I hear you Andy! We will see, we will see.
TJ McDowell@St Louis Photographer says:
Dec 28, 2010
Probably most of you guys know this already, but Google still uses PageRank for a number of other reasons, even if it’s no longer the most important factor for ranking higher. Specifically, PageRank determines how deep into your site the crawler will go to find new pages and how quickly your content gets indexed. Unless Google comes up with a replacement signal for those things, I don’t think PageRank will disappear. Will Google continue to de-value the importance of PageRank as a factor for SERPs? I think that’s what everybody is on the edge of their seat waiting to hear.
Daniel Snyder says:
Dec 28, 2010
I agree with what you’re saying TJ. Clearly google uses PageRank internally as it is a part of their entire search algorithm, and they’ve also been downplaying it publicly for sometime, suggesting that SEO needs to not be so focused on PageRank… we’ll see what happens.
Kevin says:
Dec 30, 2010
So if PR toolbar will be removedm what will be the metric used in IZEA?
Daniel Snyder says:
Dec 30, 2010
Well Kevin, I think that’s a big question that a lot of people may be wondering… tomorrow is New Year’s eve, that is normally when google has started to update toolbar PR, so we’ll find out soon!
Kevin says:
Dec 30, 2010
Well, if google remove the tollbar I hope that at least they make a new metric to substitute PR 🙂
Daniel Snyder says:
Jan 3, 2011
I wouldn’t count on it, the reason google is likely removing pagerank is because people are obsessed with it. This doesn’t help true SEO it only complicates things (as far as google is concerned).
Kevin says:
Dec 31, 2010
Well, google not updated the PR toolbar today. It means the end?
Daniel Snyder says:
Jan 3, 2011
ah, the END! … google seems to have stopped telling us about PageRank updates, and it appears it will be kept internal.
Kevin says:
Jan 5, 2011
Hey Daniel, great news, is not dead:
“At this time, we are not planning on removing the Toolbar PageRank. It’s an important signal for us (but again, it’s one out of hundreds of signals), so I think it’s good to expose some of that to users.”
By JohnMu – Google employee
So, isn’t the end 🙂
Daniel Snyder says:
Jan 5, 2011
Yeah, thanks Kevin… just went and read the thread on this. (PR Update official thread on google site) … sounds like google is just doing what they do best, running the show! 🙂
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[…] previously discussed the rumor, “is google ditching page rank?” on this blog, and it was met with a lot of response. Many comments revealed that google […]
Nick Altrup says:
Jan 23, 2011
Could MOZ rank be the new Page Rank? Or at least become more widely used than Page Rank? I’m curious to read your thoughts, Daniel.
Alvin Lim says:
Jan 24, 2011
Google just updated my page rank. Google PR is back 🙂
Daniel Snyder says:
Jan 25, 2011
Good for you. No PR update for info carnivore yet… though my twitter profile got a PR4.
Mobile Marketing Virginia says:
Aug 19, 2011
I am also having 2 PR and expecting good PR by next update by Google.
ManDan says:
Sep 30, 2011
Suddenly i’ve noticed in IE; pagerank that is always there. is NO MORE! I ran downstairs to my 2nd computer and again: none. I may not be having the toolbar on firefox anymore (since firefox forced me to updated), but IE still support it. But now it’s totally gone!
Suddenly i felt relieve because all those ego maniac that have been proud with their page rank for all these years, also are NO MORE! (Finally….)
Blog Lady says:
Mar 14, 2012
There are signs that Google does seem to think less and less of its PageRank. The latest version of the Google Toolbar doesn’t even have it. Before you could quickly tell a page’s PR with it. One can only wonder what search results would be like without PageRank though.
Download CSGO says:
Mar 30, 2012
I think Google will never do so. PR is just a number which shows the sites domain authority. They will never ditch it. Its better to see domain authority from SEOMOZ instead to seeing PR.