Valentine’s Day is right around the corner and if you’re one of the many people who struggle to find the perfect gift for your loved one or you have the tendency to wait until the very last second to buy a gift, the subject of this study may just save your relationship. I’m talking about subscriptions boxes- they’re all the rage right now and for good reason. There are endless options, they ship directly to your door, and for those looking for a quick and thoughtful gift, they are easily ordered from your phone or computer.

The best part is they are quite literally the gift that keeps on giving because most ship new and unique products to your door every month.  There is a box for pretty much anything you can think of, but since we’re focusing on the perfect gift for your Valentine, let’s look at the most popular boxes among women and men.


Birchbox, a monthly subscription box focused on cosmetics, is the favorite among women, especially those living in the southeast. For only $10 a month, they will send five to six sample-sized products that are customized to work with her hair, skin, and style.

A few others that stand out are Stitch Fix and CAUSEBOX, both of which are more popular in the northern states. CAUSEBOX, a favorite in the West, takes a similar approach to Birchbox, in that it sends skincare products, but also include jewelry and accessories, all of which are ethically produced.

Stitch Fix, a popular search in six states including Montana and Wyoming, takes a different approach and is better suited for women who love clothes and accessories but don’t want to shop around to find the perfect threads. Instead of sending out a monthly box containing random products, this service serves as a personal stylist that she won’t have to leave the house to visit. After filling out a style profile, they’ll send clothes handpicked to match her taste. If they aren’t to her liking, she can just send them back until she finds the perfect outfit.


When it comes to the subscription boxes men covet the most, there was a clear winner here. Lootcrate was the most searched overall but was especially popular in the northern midwest. This box is perfect for the guy in your life that loves geeky gaming-related merchandise.

Other favorites include Basic Man, which sends a new set of t-shirts, boxer-briefs, and socks every month, as well as Dollar Shave Club that sends a monthly supply of razors, shaving cream, and other bathroom essentials for men. Basic Man was more popular in the east and Dollar Shave Club was favored across the west. While the cost for Dollar Shave Club varies based on products, Lootcrate and Basic Man go for around $20 a month.

And there are plenty more subscription boxes to choose from, including some that provide an entire week worth of meals, goodies for your pets, and something for the whole family to enjoy.