build your following no pinterestPinterest is on the rise as one of the fastest growing social networks in the digital space. It seems as if everyone is talking about it, while statistics are showing that it is already retaining users better than both Facebook and Twitter. The rise of Pinterest has been so impressive, that marketers have had no other choice but to take notice. If you are among those who have decided to take the plunge, one of the most important things you must do to make an impact is build your following. This article will serve as a quick, but thorough step-by-step guide on how to do just that.

Get in the Door

Firsts thing’s first – you must create an account on Pinterest. Unfortunately, the only way you can get in right now is to have an existing member invite you. If it helps, research shows that women make up well over half of the site’s population. Once you get in, it’s time to set up your account, which can be done by connecting your current account on either Facebook or Twitter. Now while this is optional, linking either of these accounts, particularly Facebook, is actually a good idea. You have the luxury to invite friends who have connected their Facebook account to their Pinterest account, meaning you have a convenient way to grow your following right off the bat.

Pin Interesting Stuff

Pinterest is all about “pinning” content on your virtual pinboard. You are allowed to have as many as you desire, and can pretty much pin up whatever you want as long as your content stays within the rules, of course. In the early stages, we have seen users post everything from wedding photos to educational videos. If your goal is increasing your following, whatever content you pin to your board must be interesting and engaging. The more valuable your content is, the more other people will want to share it, which is definitely what you want because it can help you attract even more followers.

Start Making Connections

Like many of the social tools out there, Pinterest provides an easy way to connect and network with other members. As a marketer, this is definitely an aspect you want to take advantage of. Pinterest has attracted professionals ranging from photographers and designers to bloggers and retailers so there is a great chance that you will be able to find some like-minded people to rub elbows with. And since the site borrows the follow concept from Twitter, making connections is quick and easy.


Is Pinterest the next big thing in the world of social media? Nothing is for certain, but it sure appears that way. The service has tons of momentum and is growing at a rate that looks impressive in comparison to any internet site. Early adopters of Pinterest stand to benefit tremendously, so being able to get in and start off on a roll is essential.

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