Pinterest is on the rise as one of the fastest growing social networks in the digital space. It seems as if everyone is talking about it, while statistics are showing that it is already retaining users better than both Facebook and Twitter. The rise of Pinterest has been so impressive, that marketers have had no other choice but to take notice. If you are among those who have decided to take the plunge, one of the most important things you must do to make an impact is build your following. This article will serve as a quick, but thorough step-by-step guide on how to do just that.
Get in the Door
Firsts thing’s first – you must create an account on Pinterest. Unfortunately, the only way you can get in right now is to have an existing member invite you. If it helps, research shows that women make up well over half of the site’s population. Once you get in, it’s time to set up your account, which can be done by connecting your current account on either Facebook or Twitter. Now while this is optional, linking either of these accounts, particularly Facebook, is actually a good idea. You have the luxury to invite friends who have connected their Facebook account to their Pinterest account, meaning you have a convenient way to grow your following right off the bat.
Pin Interesting Stuff
Pinterest is all about “pinning” content on your virtual pinboard. You are allowed to have as many as you desire, and can pretty much pin up whatever you want as long as your content stays within the rules, of course. In the early stages, we have seen users post everything from wedding photos to educational videos. If your goal is increasing your following, whatever content you pin to your board must be interesting and engaging. The more valuable your content is, the more other people will want to share it, which is definitely what you want because it can help you attract even more followers.
Start Making Connections
Like many of the social tools out there, Pinterest provides an easy way to connect and network with other members. As a marketer, this is definitely an aspect you want to take advantage of. Pinterest has attracted professionals ranging from photographers and designers to bloggers and retailers so there is a great chance that you will be able to find some like-minded people to rub elbows with. And since the site borrows the follow concept from Twitter, making connections is quick and easy.
Summary
Is Pinterest the next big thing in the world of social media? Nothing is for certain, but it sure appears that way. The service has tons of momentum and is growing at a rate that looks impressive in comparison to any internet site. Early adopters of Pinterest stand to benefit tremendously, so being able to get in and start off on a roll is essential.
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15 comments
Richard says:
Mar 28, 2012
I’ve been on pinterest for a couple of weeks now. It’s a really fun social network. Beyond pinning interesting things, I thing it’s really important to pin a good image. A really eyecatching image will go really far in attracting a reader on pinterest
Ahmad@lunaticg says:
Mar 29, 2012
I had joining pinterest since this week and still learning what it is all about beside pinning picture/bookmark. I personally think that it will be a great way to engage with your readers in 2012 via pinterest. Just wait and see.
BuySellWordpress says:
Mar 29, 2012
I’m also using Pinterest just for a week, and I’m amazed by it. It’s a very exciting social network!
Elena Anne says:
Mar 29, 2012
I have read a lot of articles on how Pinterest is growing, but none that actually describe what Pinterest is. So thank you, I would like to see a follow up on how exactly to market well on Pinterest, because it is a whole different game than other social centers.
Julie says:
Mar 29, 2012
Thanks for sharing this useful post, I had been searching for some nice pinterest tips for a while, when I found your blog. I’ve decided to create a PInterest account, because it is the freshest and coolest social media community, but I had no idea how to start it. And i don’t want to be a jerk.
Melaka Girl says:
Mar 31, 2012
this is the first time I heard about this social network…perhaps I already get the new idea. thanks for sharing..=)
Becca says:
Apr 2, 2012
There are so many things to learn in Pinterest. They started to build their brand and now very popular. Because of its popularity many scammers are now using it for their own interest.
Doris A. Alexander says:
Apr 2, 2012
Pinterest are now starting to get the recognition of the social network business. I think learning and using this website is a wise move for business.
Shirley Fai says:
Apr 3, 2012
Pinterest is getting popular now and a lot of people are getting used to it…Anyway, it is also important to know some of the tips on how to use it effectively…
stan@carpet treads says:
Apr 4, 2012
I started a Pintrest account a while back. At first I thought it was just another bookmark site… But it is really very much different than sites like Digg. I’ve had some really good success with getting traffic with it. But I’m really wondering is just a surfers tool or is there some real conversion. I’m sick of memes. I want something the people really use as a tool.
Emilia @ Lumbar Spine says:
Apr 5, 2012
I have been pinning beautiful photos in my Pinterest account and that is such a joy to do. 😀 Many are also following me already and pinning is very easy to do which doesn’t take much time. 🙂
Ayesha says:
Apr 5, 2012
Pinterest gives us so many new things. Some site follow pinterest even in Feb Pinterest beat Twitter with the hard work of it’s developer. It’s good place to buliding and publishing brands.
JPMiddleton says:
Apr 7, 2012
In a similar vein to Twitter, all members of Pinterest can see what you ‘pin’ so whilst it’s important to get followers it’s not vital that you must have x amount of followers to be seen.
It frustrates me that there is such a focus on quanitity over quality, and so many users are focused on numbers when in actual fact 1000 followers means nothing compared to 100 engaged connections.
I would add it’s important to get involved and re-pin, like and comment on others pins and not just focus on your own!
Shelon@online job says:
Apr 7, 2012
It’s good that we now have a new social platform to engage in. I personally like Pinterest because of the big pictures that I can see. But like any other social media sites, the best way to promote your site or service is to regularly interact and build relationships. This process can be time-consuming so one must maximize the time spent on these sites.
David @ SEO San Diego says:
Apr 9, 2012
Well!! I think that is really beneficial information for those people who want to use Pinterest for getting more visitors. These days, Pinterest is the biggest social media platform where we can share our important information for getting better attention. I really enjoyed your information and knew more about Pinterest. Thanks for sharing it.