Mashable currently sits at 2.1 million followers on twitter making them the 38th most popular twitter user in the world! Mashable’s founder and CEO Pete Cashmore is only 25 years old and the story of Mashable is one of those feel good internet success stories. They were founded in 2005, and quickly became one of the top 10 blogs in the world. Currently Mashable receives over 30 million monthly pageviews, and they are very active on Twitter. Besides having 2.1 million followers, Mashable is highly influential and considered a “Twitter Celebrity”, Klout says Mashable has over 50,000 unique retweets, and despite having only 2.1 million followers their true reach is as much as 5 million people (as a result of retweets). In 2009 Pete Cashmore was also crowned by INQ Mobile as the most influential Briton and most influential Twitter user in the world. Okay enough Mashable facts, let’s get to the point.
I Never Retweet Mashable
And maybe you shouldn’t either. Why? Since Mashable is so influential I have no reason to bombard my followers with their tweets. Odds are they follow Mashable anyway! I find it frustrating when a new story breaks and I suddenly see ten tweets all from different people, that all say the same thing. I personally am not going to be one who helps Mashable spread their influence. They’ve done a fantastic job at infiltrating the web, so much so that I suspect I could probably stop following @Mashable altogether and still end up seeing all their tweets.
Think Before You Retweet
If you’re going to retweet a Celebrity tweeter, consider first. How many of my followers already follow this person? Might I be adding to the noise with a retweet, or is this valuable content that people may not otherwise see? You’ll never fully know the answer to that, but you can make a good guess. In the instance of Mashable I already know, there’s no point in retweeting. What do you think?
44 comments
SERPD says:
Oct 21, 2010
Why I never retweet Mashable…
Mashable currently sits at 2.1 million followers on twitter making them the 38th most popular twitter user in the world! Mashableโs founder and CEO Pete Cashmore is only 25 years old and the story ……
DO FOLLOW LUV says:
Oct 21, 2010
Why I never retweet Mashable…
Mashable currently sits at 2.1 million followers on twitter making them the 38th most popular twitter user in the world! Mashableโs founder and CEO Pete Cashmore is only 25 years old and the story ……
BloggerLUV says:
Oct 21, 2010
Why I never retweet Mashable…
Mashable currently sits at 2.1 million followers on twitter making them the 38th most popular twitter user in the world! Mashableโs founder and CEO Pete Cashmore is only 25 years old and the story ……
Tweets that mention Why I never retweet Mashable | Info Carnivore -- Topsy.com says:
Oct 21, 2010
[…] This post was mentioned on Twitter by IM Posts and Daniel Snyder, Daniel Snyder. Daniel Snyder said: Why I NEVER retweet @mashable … http://bit.ly/9i1Myy #blog […]
Online Strategies says:
Oct 21, 2010
Great reminder. It depends how well you know your followers.
Daniel Snyder says:
Oct 22, 2010
True, and with a lot it is difficult to get a ‘feel’ for your followers. But if you’re part of a general niche you can guess well what most people who are following you are into. I’m not a super broad tweeter so my tweets fit into one of three or four categories… the people following me are interested in those categories (I hope!) so I can take that and assume a few things about them…
A.Tatum says:
Oct 21, 2010
I agree I don’t retweet things from those who have that type of twitter power. If I think I have a unique story I will search twitter before I send it.
Daniel Snyder says:
Oct 22, 2010
Good idea! Thanks for the feedback.
Dana says:
Oct 21, 2010
Agree with you. It is only retweet what our readers already know.
Daniel Snyder says:
Oct 22, 2010
I always try to consider my tweets. Is this valuable info, or could it be interpreted by a vast majority as spam?
Brentparlee says:
Oct 21, 2010
Hmmm wait a minute have I retweeted any @mashable tweets? Did you write this post about me?? I agree that we need to be more careful in what we are retweeting, Great post!!
Daniel Snyder says:
Oct 22, 2010
Thanks man!
Sean Sabourin says:
Oct 22, 2010
Daniel,
Great post.
Mike says:
Oct 22, 2010
I agree. I also tend to avoid tweet posts from Techcrunch or Engadget as well because they’re so popular already. I always try to tweet relevant news for my followers so these tips are great, Daniel ๐
Daniel Snyder says:
Oct 22, 2010
Yeah the big twitter celebs are going to be ones I avoid when it comes to retweets. I think it is safe to assume most people that follow me or following or getting these tweets indirectly already.
Jan says:
Oct 22, 2010
Fully agree on your post. However I also think that it also depends on the type of followers you have. For example, my followers consists of both groups of people (tech and non-tech) literate in which content from Mashable / Engadget / etc can be beneficial to the latter group. In the end, I believe it’s about balance and not spamming retweets ๐
Daniel Snyder says:
Oct 22, 2010
You’re right Jan… everyone’s twitter account is slightly different so if you know your followers you will also know what they like to read from you!
Thiru says:
Oct 22, 2010
I love the way you think this issue Dani. Generally i love to read controversial blogs like this. But you are absolutely right. Have to stop first, retweeting celebrities tweets and they not need me at all.
Daniel Snyder says:
Oct 22, 2010
Thanks Thiru. I thought this post would be a little more controversial then it’s come across – but everyone seems to agree with me so far (With slight variations of course). I like Mashable. But I can’t be bothered to retweet them. I may even stop following since I see all their stuff as RTs from others anyway.
Ileane says:
Oct 23, 2010
Daniel, the worst are people that put mashable or techcrunch on Twitterfeed without using the @mention in the Tweet. How annoying is that?! I thank Kristie from Kikolani for explaining how to spot Twitterfeed and it’s easy to see in Hootsuite. It’s a shame you can’t see Twitterfeed with the New Twitter.
But since so many have Twitterfeed set-up I see 5 or 6 tweets in a row with the same subject so I just ignore them because I know they come from mashable.
If I want to read mashable I know where to find it, what I would rather see is people tweeting their own quality blog posts or at least include the @mention from what ever the source is. Thanks Daniel!
Daniel Snyder says:
Oct 24, 2010
You’re right Ileane… I find it so funny how many people think they are ‘breaking news’ from Mashable by attempting to tweet a story without the @mention the moment it goes live. It’s almost as though they are thinking “oh oh, I want to be the first to tweet this”… ๐ I actually find the majority of Mashable stories to be overhyped or useless information. Ah well. Thanks for your comment!
David Washburn says:
Oct 23, 2010
Absolutely agreed!! Wish more folks felt the same way – I’ll tweet a link to this and hope it spreads!
BTW – saw @teksquisite tweet a shout-out to you – she’s good people and not surprised to find she likes what you’re doing as well. Keep up the great work.
Daniel Snyder says:
Oct 24, 2010
Thanks David that is awesome! Yeah I connected first with Bev on twitter about six months, she tweets really valuable and interesting content so I’ve always followed her closely. Now you as well! ๐
Moonomo says:
Oct 24, 2010
Looks like I’ve different concept here (comparing the article and comments).
Why I retweet Mashable/TechCrunch? It’s a way of bookmarking the link to visit/revisit! It’s quicker to note down possibly interesting news/article. Trend might be went different direction now-a-days otherwise Isn’t more reweet you see that means the more interesting the news is?
It’s funny that people just re-tweet without any intention to read it or like it either- marketing and getting attention eat up whole idea of re-tweeting it seems (and probably works well). For me, I try to re-tweet those tweets I think useful or I would like to take a visit, same time may be my followers find it interesting, too. If they seen it before, that’s Ok- if they missed- it helps.
Oh- I don’t read every or most article of “celebrities” like Mashable- if they catch my eyes- they are lucky to find a reader. ๐
Daniel Snyder says:
Oct 24, 2010
Thanks for the different perspective. I was hoping to grab an alternate opinion on this issue – so good job for letting us know a useful reason to retweet them. For me, if I want to check out a post I may have missed or not have time to look at I will often use the favorite option, to mark it. That way I can check my favorites out later when I get home…
fionabosticky says:
Oct 24, 2010
I can completely relate to this. I like to follow people on Twitter who are interested in social media, but it is SO annoying when I suddenly see EVERYONE tweeting the SAME story – and it’s a short 100 word Mashable update/news.
I actually recently unfollowed someone because most of their tweets were Mashable. I’ve never needed to directly follow Mashable, I don’t need to, I’m following enough people who do.
I mean, come on people, there is so much more to social media than “Mashable” – share your thoughts and tweets too.
I’m not about to never retweet a great mashable post. I think I’ve done one or two. But come on…
Thanks for saying it Daniel.
Daniel Snyder says:
Oct 24, 2010
You’re saying the same thing so many do Fiona. I hope people are getting it now. I just wish this blog was as popular as Mashable and we could really get the message out. ๐ … and yes I’ve had a few people I follow who seem to do nothing but retweet Mashable – as though they are the ones breaking the news to me. haha.
Suresh Khanal says:
Oct 25, 2010
Yes, this is a valid discussion. Retweeting the tweets from somebody whom everybody else has already followed is increasing the noise only. But I don’t think about unfollowing them. Its Okay you don’t retweet those messages as it is obvious lot others will already, but who knows when something really enjoying content flows down!
10 or more tweets of same message, I think, is due to automatic retweeting via the services like hootsuite. People tend to believe that the tweets from these great sources must be interesting to the followers as well so they automatized the tweet. Thus it flows down to all followers even without the notice of who directed that tweet. I don’t like this.
I agree with you, there is not much value to RT from those people who already have all of the tweeter people as their followers.
Daniel Snyder says:
Oct 25, 2010
I suspect Twitter may crack down on the auto-retweet in the future… we will have to see. For the most part I can’t see it doing a whole lot valuable other than helping spammers out…
Anonymous says:
Oct 25, 2010
Great Article Daniel. I never actually have retweeted a Mashable or any other famous site article. I only re tweet articles from my fellow bloggers – article from Blog Engage. Most of the articles I see on blog engage are high quality like yours and I am very glad to re tweet them.Thanks for the great article,Jeevan Jacob John
(it would be interesting to see Mashable’s reply to your article) ;))
Daniel Snyder says:
Oct 26, 2010
I’m proud of you for focusing on the “littler people” instead of being carried away by the celebrities. I believe there needs to be a strong focus on smaller bloggers so we can help them succeed! Thanks for your feedback man. I don’t think Mashable would ever reply, but if they did it would certainly drive so much traffic back here my servers may not handle the load. ๐
Anonymous says:
Oct 26, 2010
Thanks for being proud of me. I am honored here. Yes, I agree with you. Smaller bloggers need our help to succeed. When we help them, they tend to remember us. I would say that bloggers should not help others in return for rewards, rather they should help others for free. Smaller newbie bloggers have been able to porve themselves when they have had a chance (when we give them a chance). Welcome and thanks for the wonderful replies ; we had a good conversation.
Daniel Snyder says:
Oct 27, 2010
You bet! Thanks man, we will connect more soon I’m certain!
Tweets that mention Why I never retweet Mashable | Info Carnivore -- Topsy.com says:
Oct 26, 2010
[…] This post was mentioned on Twitter by Daniel Snyder, David Washburn. David Washburn said: Wishing more re-tweeter's agreed with this logic! http://bit.ly/9xIHOo @infocarnivore […]
Vijay says:
Nov 9, 2010
You are right man. But you can retweet their old posts if you really love the mashable blog. I am sure that it will help you to increase your twitter followers for providing good news.
Daniel Snyder says:
Nov 9, 2010
Well… I don’t know if I can anymore… now that I put my head out there and said “never”… I better honor my word! ๐ LOL
Vijay says:
Nov 9, 2010
Thats great. we can choose only one path. You have already chosen your way. So don’t turn and try to choose other path. Go forward.. LOL …
Robert Bravery says:
Dec 20, 2010
Great post, and a big risk. I suspect that many would not agree with you. But you make a valid point.
I don’ think that one should stop re-tweeting Mashable because they are famous, but because there are so many others who are doing it.
Now think for a moment here, if for some miracle reason your post here is taken seriously by the millions of Mashable fans, and they stop RT’ing their posts, where would that leave Mashable.
But the point I get, is to be circumspect about who and what you RT,
Daniel Snyder says:
Dec 21, 2010
Hi Robert! Thanks for your feedback. Miracle reason? haha, what I’m not that influential yet… ๐ I think it’s important to take a risk and be yourself on the web. It’s not a negative post, just a reality of how much information fails to be unique and is rather just shared almost to an extent that it becomes spammy. The web is of course like this, it’s built this way and probably is impossible to avoid. (To such an extent that I’ve even accidentally ALMOST retweeted mashable stuff, so I always check the links!) No one will ever stop RTing mashable completely and for that reason I think a post like this may help a few people think about why their doing what they’re doing. In addition a lot of these retweets are just done automatically and that I find even more annoying. No original thought? Well thanks for your comment, it is appreciated for certain!
Scott Dawson says:
Dec 31, 2010
I feel the same way. Many people will probably not agree but this is exactly why I have stopped following many of the big news sites as well. Inevitably you end up seeing the tweets anyway.
I’m not a huge re-tweeter of news stories anyway. If I re-tweet it’s typically a rt from one of my followers I’m engaged with and I think the rest of my followers would be interested in reading.
Daniel Snyder says:
Jan 3, 2011
Thanks Scott! I’m with you man, 100%.
Thomas Moradpour says:
Dec 31, 2010
I agree with you 100%.
This is also why I don’t follow big content publishers directly on Twitter. I trust my following (social filter) to RT the best pieces anyway. And you are right – I see every Mashable story at least 10 times through RTs already.
Tom
Daniel Snyder says:
Jan 3, 2011
Thank You for your agreement and comment. You’re right those you follow are like a filter… I use lists to filter even more.
Kathy says:
May 13, 2011
I’ve never retweeted Mashable, either. Not because my followers might also be following them but I only retweet hilarious tweets.