Key Characteristics of Valuable Domain Namesby Charles K. Mburugu on Feb 29, 2012 • 11:31 am 6 Comments
Good domain names are those that can be remembered easily. They don’t need much advertising so as to make them stick in the customer’s mind. The best way of creating a domain name which is straightforward and memorable is to keep it ‘short and simple’. The name should be limited to two or three words at most.
Avoid using special characters or hyphens in the domain name. Most people are not likely to remember those special characters or hyphens when typing in your URL. This means that they will not be able to find your site. When people can’t locate your site due to complicated or long domain names, you will end up losing business.
The domain name should reflect what your site is actually about. This will help you position yourself advantageously on the internet. If your domain name shows how you stand out from the competition, you will attain a better position than others players in your industry. Relevance was a key criterion for selecting a domain name for my blog which offers ANhosting discounts and midphase coupons.
Use a .com extension
When it comes to commercial websites, .com is the default extension for many people. When looking for any site, web users are likely to type in a domain name with a .com extension. Therefore, it is very important to get a .com domain name, especially if you are in business.
Perceived truth is very powerful. A great domain name creates a certain perception of a site’s value and says something about the quality of products and services offered. Your domain name will determine how people judge your site and whether they visit it or not.
Your domain name should not be an imitation of existing ones. This is because copying similar domain names may result in legal problems. In addition, you need to brand yourself differently from your competitors. It is therefore important to take time to think of a domain name which will distinguish you from others who are dealing with similar services and products.
It is also advisable to avoid ‘free’ domain names. When people realize that you are being hosted for free, they will automatically conclude that the services or products you are offering are substandard. If you can’t invest in a proper domain name, you will end up losing credibility with your customers.
Domain names can be a very powerful marketing tool. They give customers the first impression even before they visit your website. Therefore, it is very important to select your domain name wisely so as to get credibility from the onset.