
Lessons Learned from the Branding of Fortune 500 Companies
Your business plan is ready, your strategy is solid, and now comes the fun part – designing your company logo! A good logo is such an important aspect of a business, it’s the visual expression of a company’s identity and allows for instant brand recognition from those who see it. That’s why it’s so important...

These 4 Tips Will Make Your Marketing Efforts More Successful
Crafting the perfect marketing message can be complicated. Far too often a business spends hours crafting marketing material, only to have the vast majority of their clients completely ignore the message. Unfortunately, there are no sure-fire ways to get your message across, but there are things you should avoid and steps you can take to...

Educational HTML5 Site Reveals The History of Security
Infographics and instructographics are both great ways to present information in an engaging and educational manner, but some of them are starting to feel like old news. Sure, they can be a great marketing piece for your business and tend to garner likes and upvotes on social media, but now companies are starting to go...

Dealing with a Google Penalty
Getting a Google penalty can be one of the most frustrating and confusing challenges for many webmasters today. It is hard to see a website you have put so much time into, and many times either fully or at least partially supports your family, get penalized in the rankings. I would like to talk to...

What are some of the most exciting developments for marketers out of SXSWi?
SXSWi, the interactive part of the annual event known as South by Southwest, got underway on March 9 and judging from all the coverage, it has been a heck of an experience to say the least. As you may know, the interactive portion is much more than fun and games. It is also an affair...

Revamping Your Marketing Strategy in the Face of SOPA and PIPA
The discussions that began online have spilled over into radio, TV, and other traditional media channels. It seems as if everyone these days is talking about Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA), two bills that if voted into law, could potentially change the face of the internet as we know...