Around this time last year, the entire world was waiting for the initial launch of the original iPad. Seems like deja vu as Apple has already rolled out part two if its popular tablet series. As expected, the iPad 2 is flying off the shelves and the praise is building fast. The new and improved version has been hailed as an even better business tool, so let’s take a look at how marketers can use the updated features to their advantage.
iPad 2 Marketing with Video Integration
Businesses are increasingly turning to the video medium to engage audiences both on and offline. The more consumers crave video, the more important it will become for marketers to have video recording and management capabilities. Thanks to the iPad 2 and its two built-in cameras, you can now have both. Apple’s new tablet device is equipped for video calling and perfect for growing business needs such as video conferencing. With the iPad 2, integrating video into your marketing strategy is easier than ever. Count it getting even better as developers create apps to support this function.
iPad 2 Boosts Productivity
The original iPad didn’t receive too many complaints in the performance department, but the device was limited in what it could do because of its single core processor. With the addition of a dual core processor, the iPad 2 is able to handle twice the load. The new version has an easier time rendering graphics, speeding up multitasking, and running applications. Safari has also been updated and is now incredibly fast according to reviews. Combined with the dual core chip, enhanced web browsing speed should come in handy for today’s internet-based businesses with the need to boost productivity.
iPad 2 Showcases Media Content
One of the iPad 2’s most exciting features is support for HD. The sequel to Apple’s best selling tablet series includes an HDMI adapter that allows you to stream any content from the device to a high definition television set. Even more interesting is that the output function lets you display content on compatible HD projection screens. This feature has the potential to be quite useful in applications such as video presentations, conferences, and product demonstrations. Early reviews of the iPad 2 report that the HD quality is excellent so look for this feature to become popular in no time.
Will the iPad 2 turn out to be a valuable marketing tool? Time will tell, but for now, it looks as if Apple has done it again. With a sleeker and more stylish appearance, and a bundle of cool new features to play with, this one seems to outperform its predecessor in all the areas that count. There are tons of toys out there in the way of smartphones and mobile devices, but if you still have room in your chest of gadgets, this is one that may be worthy of picking up.
If marketing on the iPad 2 isn’t part of your plan, NOW is the time to take advantage of incredible pricing on the first generation iPad.
[amzn_product_inline asin=’B002C7481G’]
[amzn_product_inline asin=’B00365F6LE’]
7 comments
[BLOCKED BY STBV] Blokube.com says:
Mar 22, 2011
How Can a Marketer use the New iPad 2 Features to Their Advantage?…
how can a marketer use the ipad2 for internet marketingAround this time last year, the entire world was waiting for the initial launch of the original iPad. Seems like deja vu as Apple has already rolled out part two if its popular tablet series. As ex…
BizSugar.com says:
Mar 22, 2011
How Can a Marketer use the New iPad 2 Features to Their Advantage?…
Around this time last year, the entire world was waiting for the initial launch of the original iPad. Seems like deja vu as Apple has already rolled out part two if its popular tablet series. As expected, the iPad 2 is flying off the shelves and the pr…
Gabriele Maidecchi says:
Mar 23, 2011
To be honest, even with the “old” iPad, in my company we see a definitive advantage in showcasing our products and service with it compared to a traditional medium. Just even the “wow” factor is enough to make clients be lot more receptive about what you’re showing them.
Daniel Snyder says:
Mar 23, 2011
I agree. It may not last forever, but right now people love to look at iPad’s. It’s a gimmick that works! Even when we go into Best Buy, everyone wants to play on the demo iPad, it’s the first place my kid goes.
Marketing With The iPad 2 | Email Marketing Talk says:
Mar 23, 2011
[…] Source: How Can a Marketer Use The New iPad 2 Features to Their Advantage? […]
Lisa Irby says:
Jun 2, 2011
I’m a gadget junky, so I’m a bit biased. 🙂 I absolutely love my iPad2. So far I’ve created YouTube intro music with Garageband and it’s a great device to have when attending biz meetups @ Starbucks (much easier to showcase your website, etc. than using a laptop) Not great for typing for long periods (unless you have the wireless keyboard) but that’s a small drawback as I rarely use it for lots of typing. And when business is done, there are some awesome game apps to play with. lol
Jake says:
Jul 4, 2011
It does look like the iPad will undead become a valuable marketing too. Not only does it have the wow factor (for now at least), but it is just plain easier to to show case your website or presentations, especially with the new video integration. I especially like the screen size, its not too large, but more importantly it is not one of those tiny screens either.
I give it my vote 😀