Anchor texts: A guide for SEO beginners
The anchor text or link text is the clickable text located in a hyperlink. The words which are contained in the hypertext play an important role in determining the ranking that the page will achieve from the search engines. This has been exploited for building page ranks in classical SEO. However, the behemoth that Google...
Dealing with a Google Penalty
Getting a Google penalty can be one of the most frustrating and confusing challenges for many webmasters today. It is hard to see a website you have put so much time into, and many times either fully or at least partially supports your family, get penalized in the rankings. I would like to talk to...
Link Building For Bloggers
Link building for bloggers is substantially different than it is for a regular website. Link building is the SEO technique of using back links from one website to another to create Clout for a website or an organization in the search engines. These links tell the search engines a site is worthwhile to other users....
Getting Started with Google AdWords and AdWords vs SEO
Google Adwords is one of the most well-known PPC marketing systems available today. Google Adwords can be used by businesses of any size to increase their traffic and grow their customer base. How Does Adwords Work? Google Adwords allows you to effectively buy your way to the top of the page for certain search results....
3 Successful SEO Marketing Strategies
It seems today there are a million ways to increase your site exposure. New SEO strategies are popping up weekly, some more effective than others. As websites grow, more people are veering away from basic SEO marketing and expanding alternative techniques. This sparks the creation of new strategies that when utilized with the basics, can...
Need More Web Traffic? Why Just Focusing on SEO Isn’t Good Enough
need more web trafficIf you want to make the most out of your website, you need a solid SEO strategy. However, relying on the search engines for all of your traffic is the web equivalent of putting all of your eggs in one basket. The search engines change their algorithms all the time....
Looking at 3 Measures and Metrics for Website Quality
measures and metrics for website qualityQuantifying how good a website is very difficult. What are the signs of a great website? Plenty of visitors, lots of links from other large and excellent websites, Facebook fans, mentions on Twitter, good clean HTML and attractive design. Rolling all that information up into a single, easy to understand...
9 Steps to Successful SEO Copy
9 steps to successful SEO copyWebsite promoters know that most traffic comes from the search engines. They also know that two of the major factors that affect ranking in the engines are inbound links to one's site and keywords. Significantly, these two factors work together: the keywords on your site tell search engines what...
When the Google honeymoon is over, the keyword fight begins!
Ah, Google. The Search giant that SEO "experts" around the world love to pretend they understand. As the years go by Google evolves, their search algorithms change, and it becomes apparent that very few really know anything about their complex search algorithms. Google is in fact very cautious about what they say...
You think your keywords are ranking well, but are they really?
The topic of ranking first page in google's search results is super popular, and lately I'm always reading articles about how I ranked page one of google in only 5 days or other similarly titled stories. The biggest mistake people make when determining how well they are ranking for their keywords is in not...