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Marketing
These 4 Tips Will Make Your Marketing Efforts More Successful

These 4 Tips Will Make Your Marketing Efforts More Successful

Crafting the perfect marketing message can be complicated. Far too often a business spends hours crafting marketing material, only to have the vast majority of their clients completely ignore the message. Unfortunately, there are no sure-fire ways to get your message across, but there are things you should avoid and steps you can take to...
Educational HTML5 Site Reveals The History of Security

Educational HTML5 Site Reveals The History of Security

Infographics and instructographics are both great ways to present information in an engaging and educational manner, but some of them are starting to feel like old news. Sure, they can be a great marketing piece for your business and tend to garner likes and upvotes on social media, but now companies are starting to go...
How can a marketer maximize on the ability to use pinboard covers on Pinterest?

How can a marketer maximize on the ability to use pinboard covers on Pinterest?

Pinterest has been lighting the charts on fire in the social networking biz, but it is not done growing – not be a long shot. The site has been making a number of minor tweaks as of late, many of which have been made to enhance its presentation. One of the latest updates aims to...
6 Easy Ways to Get More Visitors to Your Blog

6 Easy Ways to Get More Visitors to Your Blog

Blogs are a valuable asset to your business. They provide enhanced visibility to your business, engages the audience in a conversation, Shares a Company’s expertise with others, and builds additional web traffic. If your run a small business with limited resources, blogs are a cheaper alternative to building and maintaining a complete website. Getting more...
Dealing with a Google Penalty

Dealing with a Google Penalty

Getting a Google penalty can be one of the most frustrating and confusing challenges for many webmasters today. It is hard to see a website you have put so much time into, and many times either fully or at least partially supports your family, get penalized in the rankings. I would like to talk to...
What are some of the most exciting developments for marketers out of SXSWi?

What are some of the most exciting developments for marketers out of SXSWi?

SXSWi, the interactive part of the annual event known as South by Southwest, got underway on March 9 and judging from all the coverage, it has been a heck of an experience to say the least. As you may know, the interactive portion is much more than fun and games. It is also an affair...
Revamping Your Marketing Strategy in the Face of SOPA and PIPA

Revamping Your Marketing Strategy in the Face of SOPA and PIPA

The discussions that began online have spilled over into radio, TV, and other traditional media channels. It seems as if everyone these days is talking about Stop Online Piracy Act (SOPA) and Protect Intellectual Property Act (PIPA), two bills that if voted into law, could potentially change the face of the internet as we know...
4 Ways to Build Your Brand on Pinterest

4 Ways to Build Your Brand on Pinterest

It seems like everywhere I go these days, people are talking about the inspiration-craze that is Pinterest. Recently, the virtual pinboard site reached the 10 million U.S. monthly visitors milestone, a social landmark achieved faster than any independent site in internet history. A majority of Pinterest’s 10 million registered users are female, and over 100...
Key Characteristics of Valuable Domain Names

Key Characteristics of Valuable Domain Names

A great domain name is one that enhances your position in the industry and offers you an advantage over your competitors. The following are some of the main characteristics of great domain names. Memorable Good domain names are those that can be remembered easily. They don’t need much advertising so as to make them stick...
Clever (and cheap) ways to market your firm

Clever (and cheap) ways to market your firm

There are many aspects of businesses today that 40, even 20, years ago would’ve been very alien. For example, most firms today realise that employee productivity is often a result of a good work/life balance as opposed to a simple carrot and stick mentality, and do their utmost to facilitate this. One other area which...

Google True View and Its Affect on Marketers

TrueView Ads is an ad format available to marketers in Google’s video publishing network. While they aim to meet the same goals of engaging, driving traffic, and generating conversions, these ads differ greatly...
What CES developments should marketers be on the watch for?

What CES developments should marketers be on the watch for?

Each and every year in early January, media companies, technology experts, and gadget geeks gather in the halls of the Las Vegas Convention Center. The event that brings them all together - the International Consumer Electronics Show.